Microblogging micro-letters "," micro-fiction "... from the microblogging popular, when it comes to be known as" micro "can make a lot of eyeballs, is precisely this kind of" micro "effect, so that less Xiamen enterprises took a fancy to the recent hot micro-film, playing a new marketing approach, the "micro-film" marketing. The leading shoe, the rage "One is on the operating table to do for heart surgery patients waiting for a fresh heart, and bear the heart of transporting the car was broken in a halfway ... several times through time and space, the courier tried all kinds of measures are too late sent to the heart in real time and last time, he put on running shoes, ran all the way to the hospital, beyond death, the patient saved. "This is the first micro-film of a Fujian well-known sports shoe ran death courier. This was friends Set weeks stars interesting and + the most popular across the + back in time + Final Destination "story of a micro-film, allowing viewers to remember the film also shines This running shoe. Even the ads, this micro-film still touted, the amount of on-demand on the network beyond the total of 8 million. To this end, the shoe into the second part of the micro-film "Slam Dunk third of reversing the cup is also the beginning of the line alone in Youku, two days be-on-demand 16 million times.
In fact, the micro-film marketing as early as prevalent in a number of large international companies, popular in Xiamen enterprise in this year. In addition to the above shoe, sporting goods brand as well as sanitary, automotive industry has also started brewing micro-film marketing. Cost-effective Businesses to invest in do not feel bad Production costs about a million, if the pop star will be more expensive. "A website video Xiamen regional agents Mr. Lin recently being approached several Xiamen enterprises, micro-film, hot, Mr. Lin admitted that indeed is the corporate marketing the price is better, but put into the millions of a few. Mr Lam briefed the reporters, the general procedure is to first understand the business needs and production purposes, followed by communication programs, screenwriter, script, shooting, production process costs are relatively low compared to corporate commercials, the main cost, or put on, "are generally in a number of portal delivery, charges per thousand clicks as a unit." Mr. Lin said, look at the size of the enterprise, Xiamen enterprises invested generally are one million. "The biggest characteristic of this video is full of a certain emotional appeal, inspire people to positive emotions and achieve a resonance in a short time." Very optimistic about the person in charge of a company advertising investment in the micro-film marketing, "We do not promote their products itself, only to convey an idea of the kind of spiritual interpretation of our brand and culture.
This video is mainly for the younger age groups, because they are more receptive to this form of marketing, in order to achieve the purpose of brand marketing. " Micro-film marketing Is much room for Micro-film marketing, video marketing socialization inevitable choice, no enterprise will completely ignore it. "A site of Marketing, Senior Public Relations Manager Xu would like to wish to state that in the past in 2011, Cadillac Wrigley's, Johnnie Walker and other brands, the sweetness of the micro-film marketing in the dual platform on a site, Fujian companies are now also getting better. The micro-film marketing today is still in its pioneering stage, the potential is clearly immeasurable. But its corresponding existence of a certain era of development limitations. Fujian, a company advertising official said, the production of micro-film advertising or may be the enterprise itself or may be private members of the media view of this, this will inevitably be some poor quality of enterprise products promotional provide some opportunity. Therefore, many industry professionals have strongly demanded the government to put the appropriate regulations and policies to promote micro-film marketing is more to the standardization of the actual.
It's written by skate shoes date 2.13.2012
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