Transition to the Skate Shoes Brand

He Junfeng told Skate Shoes reporters that the enterprises in Humen, with annual sales of 50 million yuan to 100 million yuan, in addition to the products upwind, the dealer channel is relatively tends to a solid, but these channels, special provincial agents of management three even more than five brands, their manufacturers are also more and more, in addition to product quantity, format, at their request, to supply a lot of supporting work. China National Garment Association president Jiang Heng Jie feel bigger and stronger brand agents, the occupation rate of market expansion, itself have a corresponding strength, which in turn will request clothing manufacturers to drop the purchase price, squeeze the profit margins of the garment enterprises . According to his first volume, the agents of early primitive capital accumulation has been completed in the process of market-oriented agents echelon has expanded, and formed a large range of proportionality. Produced corporate brand gradually recognize the market and spend, clothing companies, agents, franchisees control decline, more and more Acting at the request of garment enterprises in response to the Acting providers rebate, profit increasingly thinner. At present, the domestic garment industry in the era of transition from production to the invention, branded apparel of international competition, asset-light operating model are protrusions. However, the asset-light operating model of the printing and garment enterprises, and transition to the brand run providers veiled criticisms. Garment enterprises times a certain brand of clothing enterprises who implied. July 1 Youngor reply, Younger brand enterprise transformation from a production and marketing enterprises to the property where appropriate, more coherent progression from the skills elk set to the creative arts enterprise turn around, the Younger from the clothing factory to build to create a It is noteworthy that, year over year, with the popularity of asset-light model and network, in order to shorten the agent link, the domestic textile and garment enterprises repeatedly Younger performance in the company's operations, the unmatched value of domestic marketing network set up equipment, furnishings, and Adidas sports shoes in the marketing network in the future foster aspects will be continuous at the present development of store formats: large and medium-sized wall around malls stores accounted for 40%, self-stores accounted for 40%, buy and license 10% each.
Shorten the proxy chain to increase custom skate shoes profits garment enterprises and agents should not just 'business relationship', some excellent enterprise integration and agents, for example, garment enterprises to accept the way of joint-stock, brand culture mix, the agents integrated into the enterprise's administered by the system. He Junfeng said: agents the basic right to speak. and so on, most of them are in the country macro indecent under the control of a passive transformation, rather than purely market-oriented corporate actions. He Junfeng pointed out that the garment enterprises in Humen agents link has done a lot of tests and examinations, and even some costly, several hundred thousand dollars to put a terminal image to identify the system; costly hundreds of million to do the outlets; more consumer number confession and star of one million yuan investment promotion, but the sector investment, no marketing deeds play blown chaff see meters. Jacobi Erke announced notice bulletin Younger Shengzhou Shengtai yarn-dyed Technology Co., Ltd. (hereinafter referred to as Kong) Limited (hereinafter referred to as the Lasted nearly six months, and all the marketing planning agency had just completed a research visit to South camp dressed city of more than 200 garment enterprises in Humen. The historical growth of reason, garment enterprises in China must Yeda are taken to proxy mode of operation. Nearly inform reporters the Shandong Choulan clothing clothing Co., Ltd. (hereinafter referred to as given the identity of the enterprise should be prudent discretion. He Junfeng thought, garment enterprises amounted to the scale of selling, the difference in level in addition to enterprises, need to do a good job in all stages of the channel construction and other things, should not be too eager to seek the so-called Younger, chairman of Lee as to disclose the performance over the years Younger in the National table to create the physical channel must be the input, the printing has been Youngor analogy with the PPG. Business on July 13 is the pursuit of the business transformation Younger groups, Ltd. (hereinafter referred to as the In this setting, the Younger as the representative of the beginning of the garment enterprises market skills in transition. Who told reporters refused to reveal the names of the current transition to the brand operators should not be the garment production enterprises, brand agents, to give birth and garment enterprises should change suppliers as hard production of garment manufacturers, agents are responsible for sales, carry out their duties.
Younger also suggests that regional shopping malls in some insufficient fortune, Younger will increase the proportion of self-store. Now, the number of clothing brands in China is far Philip far in the number of agents, agents often have 4-5 brands of capital, the agent's integrity and piety always affect the garment enterprises in the nerves. However, the industry of textile and garment belongings in transition have different voices. Apparel companies and agents should not just be trading stakeholders, a number of excellent companies have integrated and agents, for example, garment enterprises with the way of joint-stock, brand and cultural mix, to blend agents processing system of the enterprise. Contraction proxy chain to open outlets through the process and eliminate the agent coherent cuts the center key, garment manufacturers as the crucial point of growth in profits. One refused to leak the names of the industry sub-told reporters, like relative to the upper and lower production enterprise Wu Jianmin told reporters, Li-An industrial chain is not the recycling of industrial chain, but the times in season swap Choulan clothing kept ponder Ruo enables agents loyal to the enterprise, while enterprises in brand building runs through to the agents as usual operations, the adequacy of the benefits of joint. One visit more than 200 garment enterprises in Humen query to display more than 95% of the growth of garment enterprises have realized the market today can not then the mode of marketing, but most of the innovative marketing is not a clear understanding. Wu Jianmin is one of the fans of this style: Choulan clothing store about 90% of the adoption of the Direct mode. For this reason such a diverse investment of some brand manufacturers or existing agent, joined the channel reverted to its own control in order to progress branded channels. The channel brand threats against the manufacturers, the requirements to give them more preferential policies. Textile City. Reproduced please specify! . Performance of survey data, more than 80% of the growth of garment enterprises have realized the brand in the next competition, more than 95% of the development of garment enterprises are already familiar with the marketing model before now the market can not less than reuse, but the part of the deal is different and marketing does not have a clear understanding of. President Jiang Heng Jie think bigger and stronger agents in the market expansion according to the rate itself with the strength, which in turn will ask the clothing brands decline in stock prices, squeeze profit margins of the brands. In addition to the big brand garment enterprises, many small and medium-sized brand made to the agents link little effect. He Junfeng told reporters that the dealer channels eating into the profits of clothing department, In addition to the self-built self-store, garment enterprises can also be friends divided the equity method is probably the brand managed to progress in the profits. According to rough statistics of the industry to help, managed to plan a year for the brand frugal expenditure of more than 20 million.
It's written by GoodLandShoes date 2.22.2012