Li Ning, the company's employee benefits in the sporting goods industry has been alleged Road, Beijing headquarters, or the DHS building in Shanghai, Li Ning Company for employees of a basketball court, swimming pool, table tennis facilities. But in 2012, Li Ning, the company's employee benefits will have to profit margins shrink. This is all due to the performance of Li Ning's appetite. Li Ning, the company had released the results of said notice, order weak growth and recovery of part of dealer inventories affect the Group's revenue is expected to be down about 6 percent to 7 percent compared with 2010; the equity holders of the attributable profit margin is expected year on year compared to 11.7% in 2010 a decrease of about 7 to 8 percentage points. Layoffs Yesterday, Li Ning, "First Financial Daily", said the company will take to streamline personnel, integration of resources and motivate talented employees and other measures to reduce manpower costs account for the proportion of Group sales plan in 2012 that reduced the proportion of about 0.5 percentage points. Deutsche Bank report estimated that staff costs accounting for Li Ning Company sales ratio of 10%, streamline personnel, implementation of the measures conducive to the improvement of the net profit margin of Li Ning Company. Previously, Li Ning, the company's average wage and the level of benefits is the object of envy of the industry.
Li Ning Company is the enterprise of its asset-light strategy, all products manufactured by external companies, so the fewer the number of employees in 2010, Li Ning Company total number of employees for 4215, staff wages and other welfare expenditure amounted to 7.1025 billion yuan, the average employees and 168,500 yuan. In contrast, the local sporting goods companies "second" Anta (02020.HK) have their own factories, the number of employees more Anta total number of employees was 1.18 million in 2010, wages, benefits and other staff costs amounted to 6.5736 billion, an average 55,700 yuan per staff member, only about one-third of the Li Ning Company. If the per capita wage and benefit level of the Li Ning Company is able to reduce to the ANTA level, according to the number of employees in 2010, at least for Li Ning to save the expenditure of 475 million yuan, which means that Li Ning Company will be a corresponding increase in profit of about 475 million yuan; However, the Li Ning Company is only prudent to announce that a percentage of sales of manpower expenses a decrease of 0.5 percentage points. Income levels in accordance with 9.479 billion yuan in 2010, 0.5% of revenue is about 47.4 million yuan, Li Ning, the company's per-capita wages and benefits is expected to significantly higher than the ANTA. Li Ning Company also determined to cut a certain percentage of employees for a specific number of layoffs, Li Ning Company responded that: "The streamlined specific number has not been determined, but the ratio is not too high." Industry sources, before the Spring Festival Li Ning Company have heard some of the staff of passive resignation, and layoffs may be in the background of the functional departments, including human resources, information technology and strategic development department reflects the more obvious. Integration of sub-brands In addition to layoffs, Li Ning for the poor operating results of the sub-brand will also be integrated. Li Ning, the company said in a written response to the reporter: "the company to be fully analyzed and evaluated against the existing multi-brand, business development potential and the relatively large size of the brand will further promote the healthy development of small, brand of business pressure will be adjusted accordingly and contraction. "
In addition to the main brand "Li Ning, Li Ning, as well as" Double Happiness "and" Lotto "," Ai high "," Kason, "new move" sub-brand. Li Ning Company authorized to operate the "Lotto", for example, reported a 2010 Lotto profits for the loss of 91.749 million yuan, before the 2009 loss was $ 56.935 million yuan, the other sub-brands such as new action "and other manifestations are not encouraging, Li Ning's revenue contribution was limited. Magang, market watchers believe that Li Ning Company is imperative that the main brand "Li Ning" recover, "Li Ning brand in the Chinese market still has strong appeal, better market infrastructure, as long as the pooling of resources and energy to do the master brand is relatively easy; to solve the main brand, the operations of other sub-brands will be even more smoothly. Li Ning CEO Zhang Zhiyong explained the background to take the layoffs and other means, the current Chinese sporting goods industry faces transformation, organizational change and personnel adjustment is a necessary step. Zhang Zhiyong, said: "look at the changes in favor of the Group's long-term development perspective, the organizational structure to optimize the one hand, can help the Group to increase organizational operational efficiency, save manpower costs; the other hand, can further improve the personnel management system, strengthening the Group's focus on performance The group will also take more effective measures and results-oriented corporate culture. screening and motivate talented people, talented employees to develop their potential, and work to achieve common goals.
It's written by skate shoes date 2.14.2012
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