$ 168 million, the parent company of the NBA team New York Knicks at Madison Square Garden Company (MSG.NASDAQ) since February 7, 2009, market capitalization growth. This is the gift of the Chinese magic boy Jeremy Lin (Jeremy Lin) gave the club's stadium, and he only took about $ 600,000 a year base salary. Since the 7th, Lin Hao, a starter for the first time since their NBA career, almost single-handedly led lackluster giants New York Knicks won six straight.
Today, this seems to be able to preview the script of their own destiny Harvard outstanding student in the U.S. and Chinese markets set off a an Lin whirlwind. U.S. time on the 16th, after the end of the opening ceremony of the global flagship store in Hollywood, CEO of Peak (01968.HK??), Zhi-Hua Xu directly rushed to New York. There is the seat of Madison Square Garden in New York Knicks home, Lin Hao is now the site ". As the large Chinese enterprises in signing NBA players, Xu Zhihua is the imagination.
Pitch the color - high-paying contract - to attract sponsors - commercial endorsements, which is all the NBA stars of fortune path. Jeremy Lin has been done the first step, the second step needs a steady pitch performance. As for the third and fourth step, the restlessness of the heavyweights Jeremy Lin to shoulder the 10 million dollar annual salary level players. Can refer to the golden period of the Rockets, Yao Ming to get the annual salary of nearly $ 20 million, hundreds of millions of commercial endorsements and other types of income to help them on top of Forbes Rich List.
It's written by GoodLandShoes date 2.20.2012
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