Belle International shot again. Recently, Belle announced that it will acquire the Big Step Limited Company, the Big the Step in the various provinces and cities in China sales and distribution of Nike and Adidas products and has 600 self-stores. Belle intent directly through the acquisition of regional retail networks, strategic network expansion. At the end of last year, Belle the same purpose of acquisition of southern China's largest sports brand channel Shenzhen leader Sporting Goods Co., Ltd. (hereinafter referred to as "Shenzhen leader"). China's sporting goods retail channel consolidation trend in the 2008 financial crisis, the 2009 inventory pressure and low-margin business, to Belle national channel Skate Shoes to provide the opportunity of acquisition. Two acquisitions, Belle and another domestic sporting goods distribution giant Pou Sheng International evenly matched. Belle Baosheng distribution volume has accounted for about 70% of Adidas sales. "Brand Adidas in China, a senior told reporters that the beginning of the pattern of the sporting goods retail channel Triwizard show. Brand pressure Nike, Adidas and other brands in each of the dealer has a sales growth requirements, meet the requirements you'll get year-end rebates. Belle Obviously, the acquisition of its national strategy for the layout of the most effective means for control of the intent of the sporting goods retail channel resources.
This time the Step through the acquisition of the Big Belle won more than 600 self-store business resources, and has a relative monopoly power in some areas. Belle is expected to be approximately a year after the completion of the acquisition to the company about 20 billion yuan of sales income, equivalent to 20% of the sportswear business sales in 2011 listed companies. Belle is not the first to do so. The end of 2011, Belle acquired Shenzhen lead quickly to enhance the company's market share in the Pearl River Delta region. Currently, Belle's business constitute two parts of the footwear and sports apparel. Among them, the sports apparel business agent distribution, including tier sportswear brands Nike and Adidas, as well as some second-tier sports brand, Nike and Adidas brand sales accounted for 85 of the Group's sportswear business % or more. Belle 2011 fiscal reported the company optimistic about the potential for development of the international line sports brand in China, long-term expansion of China's sportswear market. The vulnerable dealer based on the strategic positioning of two years in the sports apparel distribution market integration to speed up the lack of financial strength and management strength to gradually withdraw the case, Belle take acquisitions, rapid integration of resources.
It is understood that currently on the market nationwide distributor of the three types of sporting goods dealer: first, Belle, Baosheng, a listed company background, strong; two regional distributors, to occupy a dominant position in a regional market. lead, such as Shenzhen, Guangzhou the Saatchi long operation, Shenyang PENGDA, Sichuan Jin Lang, etc.; three small fragmented dealer. Dealer profit margins were severely squeezed, the reasons include rising labor costs, rising costs in the property rental as well as discounts increase in market competition, so that the dealer's net profit decreased from about 10 percent a few years ago to now four % to 5% on the 2008 financial crisis and the 2009 inventory pressure and relatively low market coupled with poor strength dealers opted out, which gives large enterprises acquisition opportunities. "an industry source told reporters. And the acquisition has also become an inevitable choice for expansion by the major distributors. "The Adidas senior Chinese told reporters that because the national distributor has its own long-term strategic planning, and they want to get into some of the regional market, but good business resources The local dealer occupation, regional cooperation, the acquisition of the most effective way to enter the local.
It's written by GoodLandShoes date 4.5.2012
No comments:
Post a Comment