Chi Apex win future Li Ning brand of children authorized press conference "was held recently in Beijing Li Ning Park. As the representatives of China, the world's leading sporting goods company, Li Ning Group, Children's sports market business as the future direction of focusing on the development, and vigorously support. Li Ning Group will in the next decade, the Li Ning brand exclusive license to the wide cat, Tianjin Children's Products Co., Ltd., to operate the whole category of children's products. Conference, Li Ning, children's clothing is not only launching a new brand logo, a new management team, and announced development plans for the next 5-10 years. The move to the community that the Li Ning brand's determination to play an active role in the movement for children, and eventually become one of the leading brand of determination of the Skate Shoes children's products industry. Conference, Li Ning Group authorized Tianjin Wide Cats Children Goods Co.Ltd., since January 1, 2013, the sole exclusive children's wear Li Ning products, including clothing, shoes, accessories, and other children's products in category. Wide cat emphasis on pragmatic, honest, win-win situation, the set of R & D, design, production, sales as one, under the management of the Li Ning Group, an independent children's products business operations.
Wide cat a new management team debut at the press conference, the new team of management, R & D, design, channels, markets, wide cat has a wealth of industry experience, rigorous work attitude and pragmatic style, for children's wear Li Ning future development has laid a solid foundation. In the next 5-10 years, children's wear Li Ning will focus on the care of children safe and healthy growth of the movement, sports products for children aged 5-12, children have more safety and security of the sports environment, the product will truly consumer oriented, starting from the real needs of parents and children will not only provide sports products, the innovative integration of children's clothing field to stimulate the enthusiasm of movement for children, protection of children during exercise to provide children with a better sports experience. Children's Li Ning brand products contain different series, professional series will be emphasis on science and technology for the production of sports protection products, mainly applicable to the child's physical education, sports, etc.; Sports Lifestyle series will be emphasis on the basis of the production of child safety products, will apply to extra-curricular activities, play and other daily activities; and R & D, design, production, sales as one of the business model will effectively ensure the product quality. Li Ning Kids logo in addition to follow Li Ning itself identifies, colorful and full of childlike KIDS words showed Li Ning Kids cute, playful product characteristics.
As an important part of the Li Ning brand family, children's sports market is one of the future focus on new business development direction of the Li Ning Group, one of the objects is also the Group's focus on supporting the Li Ning Group said it will be from the professional resources, management resources, and equipment and three hardware parts support in the near future, the Li Ning brand quality resources in R & D and design and patented technology will soon be used in children on the sports category, athletes supported by the Li Ning brand in international competitions will also have the opportunity to went to the children around, feeling the movement, love sports, and sports life of the children to add more color. Li Ning Kids "head" Chen Xin, general manager of Tianjin Wide cats children's products Co., Ltd. said: "Li Ning, children's clothing has been gearing up to produce professional, innovative, safe in the future for the kids, comfortable products." Chen Xin said Li Ning, children's clothing will be a platform for the community to the development of Li Ning with consumers, partners, co-owner of a brand. In June of this year, spring and summer of 2013 of the new concept of product orders will be forthcoming held, the new store image, the new channel model will also be in the second half to meet with you, the Li Ning Kids look forward to the concerns of the community and support .
It's written by GoodLandShoes date 4.6.2012
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