Second And Third Level Market Skate Shoes Products

Be seen in the case Skate Shoes of a downturn in the overall market environment, the domestic sports brand in order to achieve a breakthrough key is to achieve product differentiation, to create a genuine core competitiveness. How to solve the current difficulties of the local sports brand, may be able to refer to the practice of Adidas. It is understood that the Adidas also encountered in the 2009 inventory problem has been resolved now, is to do a series of brand building activities, to improve the consumer experience, not just sold to a dealer, but also allow consumers to the hands of the product bought from a dealer, to improve the shipping rates, also increased the rate of sold out.Product planning and construction of the shoe for the reasons for the decline of the domestic sports brand performance, many analysts believe that more or environmentally unsound: on the one hand the past few years, the sports apparel industry growth and expansion speed too fast, leading retailers a huge backlog of inventory ; the other hand, the domestic inflation environment, and consumers to reduce the consumption of sporting goods, discount handling international brands to become a more appropriate choice.
Olympic Sports intends discount skate shoes to authorize the operation of retail outlets this year, by the end of last year 7806 to 7000 in order to enhance brand image and efficiency. Such as Anta, Li Ning sports shoe also sports stocks managed to increase retail outlets to enhance the earnings power of the day, may the past. According to information recently released by the domestic sporting goods companies, many companies are actively or passively lowered the growth rate of the shop. 361 degrees recently released data show that the fourth quarter of 2011, 361 degrees only opened 55 new stores, the minimum number to record the history of the company's new store growth. The Xtep recent publicly available information also shows that the first half of this year, the sports retail market is skate shoes for women expected to need time to digest inventories accumulated last year, have improved in the second half, the company's sales target this year will therefore be reduced from 15% to the number of units, while net shop growth will be from last year 800-1000, dropped to about 400. In addition, according to the Hong Kong media reports, the monetary tightening in the Mainland and the bad weather last year, the sporting goods industry slowdown in demand, Olympic distribution channels excess inventory continues to increase, in the latest few months. Anhui website on the first trading day of Lunar Year of the Dragon, the pre-compression of the mainland sporting goods stocks showing a full rebound potential.
Can be predicted, two, three all skate shoes battle for market share in the future, the domestic sports brand to withstand the pressure or increasing. Nike's earnings also show that in China as of the first three months of 2011 revenue of $ 650 million, a year-on-year growth rate of 35%. In this regard, industry analysis, up to more than 20% of the growth rate of the rapid expansion of the market while the international brands, domestic brands have to choose a defensive war, the defensive front is the second and third tier cities. It is understood that domestic brands from the income of the second and third tier cities accounted for 70% -80%. But the well-known international sports brand is to increase the excavation of the second and third tier cities in China market. As early as 2010, Nike China and Adidas have released its next five-year planning and said it would increase two, three urban markets, new shops, and introduced the price closer to the second and third level market products. Urban regional market line set to enter a period of adjustment of domestic sports brand, has had to face from international brand Adidas's latest filing shows that three quarters of 2011 sales revenue of 10.081 billion euros, the exchange rate unchanged, an increase of 14 percent from a year earlier to 9.059 billion euros, of which sales in China reached 900 million euros, with compared to same period last year 721 million euros, an increase of 25% to remove the exchange rate factor, an increase of 28%.
It's written by GoodLandShoes date 3.2.2012