Interpretation of Wenzhou Shoe Development of Four Trends

Chinese industry associations have done a survey showed that all footwear in the Chinese market, nearly 70 per cent of production in Wenzhou In other words, that is, the country nearly 70 per cent of Wenzhou shoes accounted for footwear market. In view of the Wenzhou shoe in the national footwear market dominance of the scene, I deliberately go to Wenzhou visited Wenzhou shoe with you boss to jointly explore the development of Wenzhou shoe trend, I also know that in the process of exploring the Wenzhou shoes reason why to have such a high market share reasons. Wenzhou shoe to go the brand route The traditional development of Wenzhou shoe is orders - the model for the development of production, the biggest bottleneck of this approach to development is the size of the business depends on the number of received orders, then do not have enough orders, the development of enterprises will be stagnation and even retrogression.
Obviously, the background of the international financial crisis, this model has been completely not suitable for the development of Wenzhou shoe, so Wenzhou shoe only took to the brand of the path, on the one hand, to improve the visibility of the shoe, and the other On the one hand but also open up the market for the company's shoes. Wenzhou shoes are recognized all over the world. Wenzhou shoe to embark on e-commerce market E-commerce market today is growing, and has even been asserted that the e-commerce will eventually replace traditional marketing, to become the only way to buy. The fact is that, quite rapidly, the development of e-commerce market, Tencent's survey data show that 98% of Internet users on the Internet consumer behavior, of which 35% of users said that the online consumer has become a consumption The main ways. In the case of this reality, traditional enterprises to e-commerce has become a must do. Wenzhou boss as one of the country's most astute boss groups, of course, will not miss e-commerce in this market. Wenzhou shoe to adhere to "Quality First" Wenzhou shoe has been able to occupy 70 per cent of market share, because of its excellent quality.
Wenzhou shoe in order to continue to maintain its market share, we must insist on "quality first". Today's China, the shoe has been transferred from the coastal to inland trends, Wenzhou shoe in order to win the next competition, we must rely on the excellent quality. Wenzhou shoe has been developed for many years, and I believe they no shortage of technical talent, or lack of design talent, as long as always, maintain a high quality, will continue to occupy a high market share. The path of internationalization Now the world is getting smaller and smaller, a large number of foreign enterprises set up factories in China, after China's accession to the WTO, to seize this huge market in China. The other hand, hardly anything in the world market long on stronger footing and acclaimed products. Wenzhou has a lot of shoe export, but their own brand, so have not really embarked on the path of internationalization. Next, Wenzhou shoe took to the road of brand, we need to move the international market, to use their strengths to seize foreign markets.
It's written by GoodLandShoes date 3.23.2012