Belle and Daphne "Postures" to the Public and Electricity Suppliers

Everyone must wear shoes, but the heavy style with emphasis on practical, depending on how much money we pocket. Therefore, shoes have become the benchmark of consumer spending. China's domestic shoe sales of about $ 40 billion annually, with exports of shoes quite. Such a high demand for the shares of Belle (the Belle) and Daphne (Daphne) Chinese shoe support form. The market capitalization reached $ 15 billion, Belle will release earnings this week, its smaller competitors, the market value of Daphne was on Monday released a financial report. In the long run, with rising incomes and urbanization process is accelerating, the shoes of the Chinese people's demand prospects. The short term, the prospects for the development of Belle and Daphne are different. Brands - from Belle Belle sounds haired European brand (Tata) to STACCATO (of Staccato) - among the list of brands most popular among Chinese consumers.
Belle sales rely heavily on the big city department store, this channel's sales growth has slowed. As a result, the increase in the fourth quarter of last year the Belle same-store sales (SameStoreSales) to 8% lower than the increase in the first three quarters of last year, more than half. In contrast, Daphne 70 percent of sales come from small and medium-sized cities in China, independent stores, sales in this area grew faster than the national average. This makes the Daphne 's same-store sales year-on-year growth to remain at 25%. This also explains why the sixth increase in the number of Daphne store, it in 2011, sales increased by nearly one-third to one-quarter increase in the number of stores Belle, sales growth is expected to shift the small in Daphne.
Nomura (Nomura,) said that 2015 million per capita shoe number of small and medium-sized cities in China will be the cumulative growth of 60% increase is twice that of first-tier cities; Daphne still have plenty of space to achieve further growth. Belle need to take more initiatives to investors that it is turned to the mass market of high-end department stores and e-commerce. Only then, the market will think, the Belle track record of earnings (19 times) Bidafuni fifth situation is higher.
It's written by GoodLandShoes date 3.28.2012